The Big Job…
The Next Big Customer…
A Strong Network…
Are these important to you??
If yes, then creating a personal brand matters. A strong personal brand adds more lift and leverage in the digital world and helps you reach the critical mass. Whether you are an entrepreneur, student, or a corporate leader it is important to develop and promote the brand “You”.
Your identity from a branding perspective is what comes to mind when others think of you; how they’d describe you. The solid brand YOU helps people understand you, what are your values and characteristics, your experience and skills that differentiate you. It is what makes you, YOU.
Social media by default is personal brand “You” online. Each comment you make on the social media, every tweet you send, every picture you post and every conversation you hold, contributes to your personal brand. Remember you are creating digital footprint consciously or unconsciously in your daily actions. So be purposeful in what you share as this digital footprint you leave, becomes your personal brand.
Personal brand is an essential part of entrepreneurship. Managing a brand is thus essential. Market yourself in such a way that other professionals and investors think of you first when there is a new business opportunity or project. Be proactive and cultivate your brand as this is essentially your reputation.
As Micheal Simmons writes “Authenticity is key in the digital age.” Discover yourself first and express authentically who you are. Your brand is the real you. It is the very essence that you embody. It should convey your real story. To start with, focus within a niche. Engage with other people who are interested in the same things as you. Demonstrate your potential and stay relevant. Find ways to produce value to your audience. Create yourself from inside-out and stand out in the crowd. Let your personality shine through the various social media platforms.
If you haven’t yet created your brand, it’s time to use personal branding to position yourself from the rest of the crowd. A strong personal brand is a mix of reputation, trust, attention, and execution. – Chris Brogan. Reinvent yourself, have a clear story and build a strong and consistent brand.